Solutions for all Reader 2. Going to school

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

What is on the bottle : a study into key visual elements of South African wine label design and packaging

A healthy brand audit