the social world -- Social perception: perceiving and understanding others -- The self: answering the

-- Perception and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

Managing perceptions : succeeding in public relations / Goldman, Gillian.

-- Demographic Diversity -- Mental Ability -- Personality Differences -- Learning, Perception, Attitudes, Values

behavior -- 4. Personality -- 5. Cognition -- 6. Language -- 7. Emotion -- 8. Perception -- Pt. II

Risk perception.

loyalty -- Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation

Mental Life and Behavior -- Ch. 4. Sensation and Perception -- Ch. 5. Learning -- Ch. 6. Memory -- Ch. 7

Managing perceptions : succeeding in public relations Goldman, Gillian

-- Identity -- The value proposition -- What is identity? -- Customers' actual perception -- People -- The

-- Perception -- Stereotypes -- Value -- Illusion -- Paradox -- Figure ground -- Symmetry -- Reflections

Processing of Web Sites -- Exposure -- Attention -- Comprehension and Perception -- Yielding and Acceptance