Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Grassroot gumption : an exploration of branding insights gained from the social sector

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

'Race', brand communications and South Africa : a critical review

No name face

Do black diamonds make use of fashion brands to increase their social status?

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Do consumers purchase their perfume according to packaging or is it according to other factors?

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study