IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
740 Results Found Subscribe to search results
000000000000IIE
Print
830. 
Cover image for De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions
De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions
De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions
by 
Moskovits, Shari G.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions /
Available: Copies:
831. 
Cover image for Black diamond
Black diamond
Black diamond
by 
Mda, Zakes.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumers, Black -- South Africa -- Fiction.
Available: Copies:
832. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources
Available: Copies:
833. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
Available: Copies:
834. 
Cover image for Developing winning brand strategies
Developing winning brand strategies
Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Consumers' preferences.
Available: Copies:
835. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
836. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior and marketing strategy / Peter, J. Paul.
Available: Copies:
837. 
Cover image for Organizational behavior : improving performance and commitment in the workplace
Organizational behavior : improving performance and commitment in the workplace
by 
Colquitt, Jason.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer satisfaction.
Available: Copies:
838. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Blythe, Jim
Available: Copies:
839. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
840. 
Cover image for The credit guide : manage your money with the National Credit Act
The credit guide : manage your money with the National Credit Act
The credit guide : manage your money with the National Credit Act
by 
Campbell, Nicky, 1977-
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer protection -- Law and legislation -- South Africa.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School of Brand Leadership.
(52)
Schiffman, Leon G.
(13)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Best, Roger J.
(7)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(164)
Marketing.
(61)
Marketing research.
(31)
Branding (Marketing)
(30)
Consumer satisfaction.
(26)
Item Available
Advanced Search Location