Intangible made tangible

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Singletrack : brand love in the SA mountain bike scene

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

The impact of dual income relationships on the perception of men's image

Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD

Product placement in the era of digital technologies

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption