measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

statements -- Fair value measurement -- Financial analysis and interpretation --

: Apple Does Not Build a Low-Cost Netbook -- Feedback/Measurement: Communicating and Assessing Operations

discontinued operations -- Fair value measurement.

Chapter 6: Developing Measurement Concepts -- Measurement standard -- Development of measurement

Talk and Listen In -- Measurement: Developing Your Pyramids -- Beyond Content and Marketing.

. Performance measurement and management -- 9. Careers and career management -- 10. Safety, stress and health at

measurement -- Location and capacity management -- Forecasting -- Production planning -- Service planning

-- Designing a measurement plan -- Before the campaign -- After the campaign -- Methods -- Desktop key word

; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a

just a measurement problem? A meta-analysis / Nizar Hachicha, Amina Amirat and Abdelfettah Bouri