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by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing
Available: Copies:
by 
Grip (Firm : Chicago, Ill.)
Format: 
Books
Publication Date 
2008
Excerpt: 
. The package of a product often times makes or breaks a sale - consumers are drawn to certain colors
Available: Copies:
364. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
Available: Copies:
365. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement
Available: Copies:
366. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
Available: Copies:
367. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational
Available: Copies:
368. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
371. 
Cover image for Gender and consumption : domestic cultures and the commercialisation of everyday life
by 
Casey, Emma.
Format: 
Books
Publication Date 
2007
Excerpt: 
Women consumers.
Available: Copies:
372. 
Cover image for Profitable marketing communications : a guide to marketing return on investment
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can
Available: Copies:
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