. Unique discrepancies between goods and services -- 4. Consumer decision making in services marketing

Management -- Leadership Skills: Social awareness, Empathy, Decision making, and Positive influence -- Self

-- Joint and by-product costing -- Relevant information for decision-making -- Decision-making under

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

Decision making.

-- Emotions and moods -- Personality and values -- Perception and individual decision making -- Motivation

to support technology integration -- Quality assurance -- Resources, money, and decision making

conflict -- Decision making -- Leadership and followership -- Organisational change and innovation.

for overheads -- Pricing -- Marginal costing and decision making -- Capital investment decisions

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

Spatial Decision Making; 3.2. Expert Systems and Spatial Decision Making 3.3. MCDM and Spatial Decision

-- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing