My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Framed minds : a study of consumer agency in new media space

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

Research paper on audio branding

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

The relationship between loyalty programmes and the customer perception of the brand

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

Future predictions of television advertising revenue generation

The future of television advertising lies in branded television