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421. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
422. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Expanded "Press" -- Responding to Media Calls -- Preparing for Media Interviews -- Gauging Success
Available: Copies:
423. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fashion entrepreneurs' runway to success -- Opportunities in the fashion and creative industries
Available: Copies:
by 
Baltzan, Paige.
Format: 
Books
Publication Date 
2013
Excerpt: 
Unit 1. Achieving Business Success -- Unit 2. Exploring Business Intelligence -- Unit 3
Available: Copies:
425. 
Cover image for David and Goliath : underdogs, misfits and the art of battling giants
by 
Gladwell, Malcolm, 1963- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success.
Available: Copies:
426. 
Cover image for Metaskills : five talents for the robotic age
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
by 
Koch, Richard, 1950- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
428. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business -- South Africa.
Available: Copies:
429. 
Cover image for Memmler's the human body in health and disease.
by 
Cohen, Barbara J.
Format: 
Books
Publication Date 
2013
Excerpt: 
to bone. The new editions' PASSport to Success retains all the visual, auditory, and kinesthetic
Available: Copies:
430. 
Cover image for Public relations : writing and media techniques
by 
Wilcox, Dennis L.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
. Organizing meeting and events -- 18. Planning programs and campaigns -- 19. Measuring success.
Available: Copies:
431. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not
Available: Copies:
432. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-of-mouth -- The research base: 5,000 brand stories can't be wrong -- The five success factors of Gen Y brands
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