Takes stock of research in the topic, criticizes the standard agency view and presents ideas and

. Identifying your dissertation topic and your research questions. 6. Forming your dissertation committee. 7

Introduction. Research goal ; Rationale ; Object of study and research questions ; Organization of

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and

science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts

-- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research

assessment and diagnosis -- Research methods -- Anxiety disorders -- Somatoform and dissociative disorcers

Communication -- Research.

-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers

, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6

advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate