promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

principles of American business ; Public Relations Society of America, Code of ethics.

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages