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37. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services
Available: Copies:
by 
Looy, Bart van.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Service management : an integrated approach / Looy, Bart van.
Available: Copies:
39. 
Cover image for Customer service : skills for success
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer service : skills for success / Lucas, Robert W.
Available: Copies:
40. 
Cover image for Customer service
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer service / Machado, Ricardo.
Available: Copies:
by 
Engelbrecht, Eugene.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service management : a holistic approach / Engelbrecht, Eugene.
Available: Copies:
43. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing
Available: Copies:
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
45. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
Available: Copies:
46. 
Cover image for Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Please every customer : delivering stellar customer service across cultures / Lucas, Robert W.
Available: Copies:
47. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- Research.
Available: Copies:
48. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services.
Available: Copies:
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