-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Development issues in global governance : public-private partnerships and market multilateralism /

Public relations and politics -- United States.

public relations -- Sales incentives, direct marketing, and website development -- Trade promotion

South Africa -- Race relations -- Religious aspects -- Christianity.

Public relations -- History -- 20th century.

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Importance of the Public and Private Sectors and Civil Society -- Industrial Structure -- Political Structure

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

People and nature : an introduction to human ecological relations / Moran, Emilio F.

Police-community relations -- United States.