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493.

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States.

Available:

Copies:

494.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

successful brand strategies and brand loyalty including finding the right name or changing names, creating

Available:

Copies:

495.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- South Africa.

Available:

Copies:

496.

The masterbrand mandate : the management strategy that unifies companies and multiplies value

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/00712685.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00712685.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00712685.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available:

Copies:

497.

Differentiate or die : survival in our era of killer competition

Trout, Jack.

Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html

Format:

Books

Publication Date

2000

Excerpt:

Advertising -- Brand name products.

Available:

Copies:

498.

Brand leadership

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available:

Copies:

499.

The 11 immutable laws of Internet branding

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available:

Copies:

500.

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available:

Copies:

501.

Life style

Mau, Bruce.

Format:

Books

Publication Date

2000

Excerpt:

-- Audition -- Inventing a voice -- The spelling of Mr. Kwinter's proper name -- Chris Marker's favorite

Available:

Copies:

502.

Tunnel

Wager, Walter, 1924-2004.

Format:

Books

Publication Date

2000

Excerpt:

Gunther and his team, under cover of the made-up name "Beirut Brigade" block the Lincoln Tunnel at

Available:

Copies:

503.

TCP/IP protocol suite

Forouzan, Behrouz A.

Format:

Books

Publication Date

2000

Excerpt:

) -- Application Layer and Client-Server Model -- BOOTP and DHCP -- Domain Name System (DNS) -- TELNET and Rlogin

Available:

Copies:

504.

E-business & e-commerce for managers

Deitel, Harvey M., 1945-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

-Pricing Models -- Name-Your-Price Model -- Comparison-Pricing Model -- Demand-Sensitive Pricing Model

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