Search Results for Public Relations.

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651 Results Found

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493.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

public relations -- Sales incentives, direct marketing, and website development -- Trade promotion

Available: Copies:

494.

Environmental communication and the public sphere

Cox, J. Robert.

Publisher description http://www.loc.gov/catdir/enhancements/fy0657/2005024700-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0518/2005024700.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2005024700-b.html

Format:

Books

Publication Date

2006

Excerpt:

Environmental communication and the public sphere / Cox, J. Robert.

Available: Copies:

495.

Inside the mind of the stakeholder : the hype behind stakeholder pressure

Steger, Ulrich.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0703/2006045373-t.html

Format:

Books

Publication Date

2006

Excerpt:

Corporations -- Public relations.

Available: Copies:

496.

Marketing library and information services : international perspectives

Gupta, Dinesh K.

Format:

Books

Publication Date

2006

Excerpt:

Information services -- Public relations.

Available: Copies:

497.

Where the truth lies : trust and morality in PR and journalism

Hobsbawm, Julia.

Format:

Books

Publication Date

2006

Excerpt:

Public relations.

Available: Copies:

498.

Corporate public affairs : interacting with interest groups, media, and government

Lerbinger, Otto.

Format:

Books

Publication Date

2006

Excerpt:

Corporations -- Public relations.

Available: Copies:

499.

The cultural roots of American Islamicism

Marr, Timothy, 1960-

Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2005022675-d.html

Format:

Books

Publication Date

2006

Excerpt:

Islamic countries -- Foreign public opinion, American.

Available: Copies:

500.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Available: Copies:

501.

Ethics in media communications : cases and controversies

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

principles of American business ; Public Relations Society of America, Code of ethics.

Available: Copies:

502.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

503.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Public relations -- History -- 20th century.

Available: Copies:

504.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

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