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1813.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.

Available: Copies:

1814.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across

Available: Copies:

1815.

Financial accounting

Libby, Robert.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008591024&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1998

Excerpt:

-- The communication of accounting information -- Reporting and interpreting sales revenue, receivables

Available: Copies:

1816.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

1817.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

1818.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

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1819.

Hospitality accounting

Kotas, Richard.

Format:

Books

Publication Date

1997

Excerpt:

-- Accounting for purchases -- Accounting for sales -- Accounting for value added tax -- Organization of

Available: Copies:

1820.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

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1821.

Marketing and information technology : the strategy, application and implementation of IT in marketing

O'Connor, John, 1960-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

changing role of IT in customer service and sales. A wide variety of cases and vignettes are used

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1822.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing

Available: Copies:

1823.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

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1824.

Write on target : the direct marketer's copywriting handbook

Stein, Donna Baier.

Format:

Books

Publication Date

1997

Excerpt:

Sales letters -- Handbooks, manuals, etc.

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