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529. 
Cover image for Propaganda
Propaganda
Propaganda
by 
Bernays, Edward L., 1891-1995.
Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004016015-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0420/2004016015.html
Format: 
Books
Publication Date 
2005 1928
Excerpt: 
of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII
Available: Copies:
530. 
Cover image for Media ethics : cases and moral reasoning
Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations and entertainment. The Seventh Edition features new and updated cases and includes more
Available: Copies:
531. 
Cover image for Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
532. 
Cover image for Journalism : critical issues
Journalism : critical issues
Journalism : critical issues
by 
Allan, Stuart, 1962- editor.
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Communication or spin? : source-media relations in science journalism / Risk reporting : why can't they ever get
Available: Copies:
533. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
534. 
Cover image for PR power : inside secrets from the world of spin
PR power : inside secrets from the world of spin
PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2005
Excerpt: 
Public relations.
Available: Copies:
535. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
Available: Copies:
536. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations -- Connecting with moms through brand experiences -- Moms online and unplugged
Available: Copies:
537. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Damster, Greg.
Format: 
Books
Publication Date 
2005
Excerpt: 
KMPL: Public relations
Available: Copies:
538. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce
Available: Copies:
539. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
Available: Copies:
540. 
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry
Available: Copies:
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