; Employing addressable TV advertising to maximize content relevancy; Testing and learning from the most

technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising

business -- Getting the most from advertising -- Advertising in Yellow Pages -- Using direct mail and sales

in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

Advertising as Topic.

Advertising.

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

Feilitzen -- Health issues and the media: children and advertising: content, comprehension, and consequences

management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing