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85. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
relations venues -- Media impact : cyber crisis, a new public relations worry -- Genres : forms of public
Available: Copies:
86. 
Cover image for Guide to media relations
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
88. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
89. 
Cover image for History after apartheid : visual culture and public memory in a democratic South Africa
by 
Coombes, Annie E.
Format: 
Books
Publication Date 
2003
Excerpt: 
History after apartheid : visual culture and public memory in a democratic South Africa / Coombes
Available: Copies:
91. 
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Feldwick -- 9. The public relations perspective on branding / Deborah Bowker -- 10. Brand protection
Available: Copies:
92. 
Cover image for George Nelson
by 
Webb, Michael, 1937-
Format: 
Books
Publication Date 
2003
Excerpt: 
American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the
Available: Copies:
93. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
94. 
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
95. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public relations.
Available: Copies:
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
Williams, wizard of ads -- AT&T, Bill Oliver, public relations vice president -- Canon U.S.A, Inc
Available: Copies:
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