by
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising -- Technological innovations.
by
Marich, Robert.
Format:
Books
Publication Date
2005
Excerpt:
plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting
Format:
Books
Publication Date
2005
Excerpt:
Advertising campaigns -- Awards -- Europe.
by
Heimann, Jim, 1948-
Format:
Books
Publication Date
2005
Excerpt:
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
by
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format:
Books
Publication Date
2005
Excerpt:
Word-of-mouth advertising.
by
Sawyer, Robert.
Format:
Books
Publication Date
2005
Excerpt:
Kiss & sell : writing for advertising / Sawyer, Robert.
by
Gibbons, Joan.
Format:
Books
Publication Date
2005
Excerpt:
Art and advertising / Gibbons, Joan.
by
Parente, Donald.
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Format:
Books
Publication Date
2004
Excerpt:
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
by
Parente, Donald
Format:
Books
Publication Date
2004
Excerpt:
Advertising campaign strategy Parente, Donald
by
Rawlins, Andrew. editor.
Format:
Books
Publication Date
2004
Excerpt:
Advertising campaigns -- Awards -- Europe.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
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MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
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MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
by
Lois, George.
Format:
Books
Publication Date
2003
Excerpt:
Advertising campaigns -- Anecdotes.
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