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49. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
50. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting
Available: Copies:
51. 
Cover image for Epica book 18 : Europe's best advertising.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising campaigns -- Awards -- Europe.
Available: Copies:
52. 
Cover image for The golden age of advertising-- the 50s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
Available: Copies:
53. 
Cover image for Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Format: 
Books
Publication Date 
2005
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
54. 
Cover image for Kiss & sell : writing for advertising
by 
Sawyer, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
Kiss & sell : writing for advertising / Sawyer, Robert.
Available: Copies:
55. 
Cover image for Art and advertising
by 
Gibbons, Joan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Art and advertising / Gibbons, Joan.
Available: Copies:
56. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
by 
Parente, Donald
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising campaign strategy Parente, Donald
Available: Copies:
58. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising campaigns -- Awards -- Europe.
Available: Copies:
59. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
Available: Copies:
60. 
Cover image for $Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising campaigns -- Anecdotes.
Available: Copies:
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