Search Results for Public relations.

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601.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

Available: Copies:

602.

The big idea

Jones, Robert, 1957 July 15-

Format:

Books

Publication Date

2001 2000

Excerpt:

Public relations.

Available: Copies:

603.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

604.

Encyclopedia of tourism

Jafari, Jafar.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html

Format:

Books

Publication Date

2000

Excerpt:

, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps

Available: Copies:

605.

Introduction to business management

Du Toit, Gawie S.

Format:

Books

Publication Date

2000

Excerpt:

; Public relations.

Available: Copies:

606.

Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

607.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

608.

Terms for endearment : business, NGOs and sustainable development

Bendell, Jem.

Format:

Books

Publication Date

2000

Excerpt:

Public relations -- Environmental aspects.

Available: Copies:

609.

Through Australian eyes : colonial perceptions of Imperial Britain

Hassam, Andrew.

Format:

Books

Publication Date

2000

Excerpt:

Great Britain -- Foreign public opinion, Australian.

Available: Copies:

610.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

611.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.

Available: Copies:

612.

The foundations of business

Machado, Ricardo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html

Format:

Books

Publication Date

1999

Excerpt:

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area

Available: Copies:

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