-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Advertising personnel -- United States -- Biography.

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises

-- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.

Word-of-mouth advertising.

Advertising -- Audio-visual equipment.

journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical

Internet advertising.

-- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.

Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales