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6721. 
Cover image for Mastering risk modelling : a practical guide to modelling uncertainty with Excel
by 
Day, Alastair L.
Format: 
Books
Publication Date 
2003
Excerpt: 
Risk management -- Mathematical models.
Available: Copies:
6722. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations -- Management.
Available: Copies:
6723. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
6724. 
Cover image for Business and administrative communication
by 
Locker, Kitty O.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
New products -- Management.
Available: Copies:
6726. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups
Available: Copies:
6727. 
Cover image for Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Management.
Available: Copies:
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in management.
Available: Copies:
6729. 
Cover image for The sales advantage : how to get it, keep it, and sell more than ever
by 
Crom, J. Oliver.
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales management.
Available: Copies:
6730. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
by 
Boyett, Joseph H.
Format: 
Books
Publication Date 
2003
Excerpt: 
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You
Available: Copies:
6732. 
Cover image for Passion branding
by 
Duffy, Neill.
Format: 
Books
Publication Date 
2003
Excerpt: 
platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and
Available: Copies:
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