everything from marketing basics and the full marketing mix through the research, advertising, media and PR.

Advertising -- Brand name products.

objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price

. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

advertising to protest and violence : extending the range of applications.

Public relations & advertising (Asia)

Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational

-- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy

Advertising.

-- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and

-- Chapters online : graphics, advertising, and evaluation.