International business enterprises -- Case studies.

customer programs for B2B companies of every size. The playbook is also supported by case studies and

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

the real world with real-world case studies.

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Strategic planning -- Case studies.

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

The case studies included in this text allow the reader to have rare access to insightful examples

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

Strategic planning -- Case studies.

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies