IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
187 Results Found Subscribe to search results
000000000000IIE
Print
61. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
62. 
Cover image for Using your emotional intelligence to develop others
Using your emotional intelligence to develop others
by 
Caldwell, Sheri.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- Psychological aspects.
Available: Copies:
63. 
Cover image for Sourcing and supply chain management
Sourcing and supply chain management
by 
Handfield, Robert B.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Purchasing services -- Supply chain information and e-systems -- Sourcing and supply performance measurement
Available: Copies:
64. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
65. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
66. 
Cover image for The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world
by 
Beemer, C. Britt.
Format: 
Books
Publication Date 
2009
Excerpt: 
The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest
Available: Copies:
67. 
Cover image for Successful customer service
Successful customer service
by 
Rowson, Pauline.
Format: 
Books
Publication Date 
2009
Excerpt: 
Successful customer service / Rowson, Pauline.
Available: Copies:
68. 
Cover image for From products to services : insight and experience from companies which have embraced the service economy
From products to services : insight and experience from companies which have embraced the service economy
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
From products to services : insight and experience from companies which have embraced the service
Available: Copies:
69. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
strategies -- 10. Place (distribution and customer service) strategies -- 11. Information and organization
Available: Copies:
70. 
Cover image for Strategy, innovation, and change : challenges for management
Strategy, innovation, and change : challenges for management
by 
Murray, John A., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
customer understanding to strategy innovation: practical tools to establish competitive positioning / Cliff
Available: Copies:
71. 
Cover image for Customer care excellence : how to create an effective customer focus
Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer care excellence : how to create an effective customer focus / Cook, Sarah, 1955-
Available: Copies:
72. 
Cover image for Managing supply chains : a logistics approach with student CD
Managing supply chains : a logistics approach with student CD
by 
Langley, C. John, 1946-
Format: 
Books
Publication Date 
2008
Excerpt: 
analysis -- Supply chain technology, managing information flows -- Demand management and customer services
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(9)
Armstrong, Gary (Gary M.)
(4)
Futrell, Charles.
(4)
Independent Institute of Education. Vega School of Brand Leadership.
(4)
Knapp, Donna.
(4)
Format
Item Category 1
Material Type
Language
English
(185)
Library
Shelf Location
Publication Date
Subject
Customer services.
(52)
Customer relations.
(29)
Marketing.
(21)
Customer services -- Management.
(20)
Marketing -- Management.
(15)
Item Available
Advanced Search Location