by
Strasburger, Victor C., 1949-
Format:
Books
Publication Date
2009
Excerpt:
-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution
by
Chaney, Paul, 1955-
Format:
Books
Publication Date
2009
Excerpt:
Internet advertising.
by
Qualman, Erik, 1972-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2009
Excerpt:
Internet marketing.
by
Lutze, Heather, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html
Format:
Books
Publication Date
2009
Excerpt:
Internet advertising.
by
Zimmerman, Jan.
Format:
Books
Publication Date
2009
Excerpt:
Internet advertising.
by
Christians, Clifford G.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html
Format:
Books
Publication Date
2009
Excerpt:
-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Format:
Books
Publication Date
2009
Excerpt:
management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales
by
Sutherland, Max.
Format:
Books
Publication Date
2008
Excerpt:
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
by
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format:
Books
Publication Date
2008
Excerpt:
Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research
by
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format:
Books
Publication Date
2008
Excerpt:
Internet advertising.
by
Kamalipour, Yahya R.
Format:
Books
Publication Date
2007
Excerpt:
Douglas A. Boyd -- The global implications of the internet / George A. Barnett, Devan Rosen -- Milestones
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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