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61. 
Cover image for Academic interaction with social partners : investigating the contribution of universities to economic and social development
Academic interaction with social partners : investigating the contribution of universities to economic and social development
by 
Kruss, Glenda.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- International reputation and local relevance: community engagement as service at research university 1
Available: Copies:
62. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Candidate references -- Employer and recruiter reputation -- Keeping in touch -- Advice for candidates -- Be
Available: Copies:
63. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
of blogs for marketing and pr -- Monitor blogs: your organization's reputation depends on it
Available: Copies:
64. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other
Available: Copies:
65. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
reputation, government relations and community communications, as well as drawing on expertise of legal
Available: Copies:
66. 
Cover image for Brand resilience : managing risk and recovery in a high-speed world
Brand resilience : managing risk and recovery in a high-speed world
by 
Copulsky, Jonathan R.
Format: 
Books
Publication Date 
2011
Excerpt: 
"As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than
Available: Copies:
67. 
Cover image for Communication research measures II : a sourcebook
Communication research measures II : a sourcebook
by 
Rubin, Rebecca B., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
survey Organizational reputation scale -- Organizational temporality Organization-public relationship
Available: Copies:
68. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age / Measuring
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69. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate
Available: Copies:
70. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility
Available: Copies:
71. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Rogers, Yvonne.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470665763.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
their field, with a strong global reputation. They bring depth of scope to the subject, encompassing the
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Independent Institute of Education. Vega School of Brand Leadership.
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Doorley, John.
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