by
De Grazia, Victoria.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Format:
Books
Publication Date
2005
Excerpt:
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
by
Rossiter, John R.
Format:
Books
Publication Date
2005
Excerpt:
Positioning (Advertising)
by
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising -- Brand name products.
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising media planning.
by
Muller, Gordon
Format:
Books
Publication Date
2005
Excerpt:
Advertising Media Association of South Africa
by
Quinn, Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0517/2005023212.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005023212-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005023212-d.html
Format:
Books
Publication Date
2005
Excerpt:
advertising / Michael Hanley -- 12. Multimedia public relations / Robert S. Pritchard -- 13. Where do we go
by
Salzman, Marian L.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html
Format:
Books
Publication Date
2005
Excerpt:
turn for women -- 7. Mass media, advertising & the modern man -- 8. Real men and their real role models
by
Roberts, Kevin, 1949-
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
by
Peters, Robert L. (Robert Lloyd), 1954-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010739.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014753954&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005010739-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005010739-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014753954&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005010739-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005010739-d.html
Format:
Books
Publication Date
2005
Excerpt:
Institutional advertising.
by
Van Leeuwen, Theo, 1947-
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html
Format:
Books
Publication Date
2005
Excerpt:
development of semiotic resources through particular channels such as the history of the press and advertising
by
Christians, Clifford G.
Format:
Books
Publication Date
2005
Excerpt:
issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising
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