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by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
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by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
Available: Copies:
4. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
6. 
Cover image for Passion branding
by 
Duffy, Neill.
Format: 
Books
Publication Date 
2003
Excerpt: 
platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and
Available: Copies:
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2003
Excerpt: 
Effective small business management : an entrepreneurial approach / Scarborough, Norman M.
Available: Copies:
8. 
Cover image for Human resource management : theory and practice
by 
Bratton, John.
Format: 
Books
Publication Date 
2003
Excerpt: 
Human resource management : theory and practice / Bratton, John.
Available: Copies:
9. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
10. 
Cover image for E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
eDietShop story; 14. Customer relationship management: the Cisco story -- Part V. Global Perspective: 15. E
Available: Copies:
by 
Blackwell, Richard, 1956-
Format: 
Books
Publication Date 
2003
Excerpt: 
Towards strategic staff development in higher education / Blackwell, Richard, 1956-
Available: Copies:
by 
Mavondo, Felix.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440 /
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