creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

Media & society : production, content & participation / Louw, Eric, author.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

To like or not to like : an exploration of how South African brands use social media / Peake, Fiona.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Media studies : a complete introduction / Hollows, Joanne, author.

Mass media -- Law and legislation -- South Africa.

Handbooks in communication and media.

Transcultural communication / Hepp, Andreas, author.

Networked China : global dynamics of digital media and civic engagement / Chen, Wenhong, editor.

Communication Media and Internet Antra Arora

Media imperialism / Boyd-Barrett, Oliver author.