An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

Branding the ordinary

Alcohol affair : the influence of experiential marketing on purchase behaviour

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An investigation of brand names as product names in the South African context