Framed minds : a study of consumer agency in new media space

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

The future of television advertising lies in branded television

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

The personal brand identity of women based on the perception of their clothing

Assessing the efficiency of Chase Software in the Johannesburg-based agency

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

Future predictions of television advertising revenue generation

Is a bird on the shelf worth bucks for the brand?