-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special

Advertising -- Handbooks, manuals, etc.

-- Gender and the new hournalism : the Yellow book -- Marketing notoriety : advertising the Savoy -- pt. III

circle of new advertising designers -- Ringl + pit: the representation of women in German advertising

Study -- Age Levels -- Arkwright, Sutton: A Case Study -- Additional comparisons -- McLeary Advertising

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing

-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner

-- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

Advertising.

Advertising -- Brand name products.