We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

Branding the ordinary

Alcohol affair : the influence of experiential marketing on purchase behaviour

Leveraging customer service to build brand equity

Evaluating the success of real-time content marketing on Twitter during live sporting events

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social enterprise brands within a South African context

An investigation of brand names as product names in the South African context