The media handbook : a complete guide to advertising media selection, planning, research, and

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Visual communication : images with messages / Lester, Paul Martin.

Digital innovations for mass communications : engaging the user / Lester, Paul Martin, author.

LANGUAGE ARTS & DISCIPLINES -- Communication Studies.

Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site

BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Quantitative methods in media and communication / Verboord, Marc (Marcus Nicolaas Martinus), 1971-

Media ethics : issues and cases / Patterson, Philip.

The handbook of global communication and media ethics / Fortner, Robert S., editor.