) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

Social media : a critical introduction / Fuchs, Christian, 1976- author.

Understanding digital societies / Perriam, Jessamy, editor.

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Digital media.

-- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

Digital media -- Problems, exercises, etc.

consumer behavior and features coverage of social media, digital consumption and up to date marketing