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by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity
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by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
management as well as detailed discussions about consumer behavior, sport publicity and public relations
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by 
Odling-Smee, Anne.
Format: 
Books
Publication Date 
2002
Excerpt: 
-budget -- Personal work -- Self-initiated -- Self-publicity -- Portfolio section -- Endmatter.
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by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
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by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Publicité.
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by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Publicité
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by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top
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by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Agences de publicité -- Gestion -- Cas, Études de.
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by 
Van Graan, Mike.
Format: 
Books
Publication Date 
2002
Excerpt: 
culture -- The international community, arts and culture -- Media, marketing, advertising and publicity
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