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157.

Industrial economics : issues and perspectives.

Ferguson, Paul R., 1951-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006317201&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Cover http://swbplus.bsz-bw.de/bsz040693538cov.htm

Format:

Books

Publication Date

1994

Excerpt:

The structure-conduct-performance paradigm -- Market concentration -- The advertising debate

Available: Copies:

158.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

Television advertising -- Social aspects -- United States.

Available: Copies:

159.

Graphic design : a concise history

Hollis, Richard.

Table of contents http://www.gbv.de/dms/bowker/toc/9780500202708.pdf

Format:

Books

Publication Date

1994

Excerpt:

of word and image in brochures and magazines, advertising, corporate identity, television and

Available: Copies:

160.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Advertising.

Available: Copies:

161.

Brands and branding in South Africa : key success stories. Volume 2.

Format:

Books

Publication Date

1994

Excerpt:

Advertising -- Brand name products -- South Africa -- Case studies.

Available: Copies:

162.

Brands and branding in South Africa

Van den Heever, James

Format:

Books

Publication Date

1993

Excerpt:

Affinity Advertising

Available: Copies:

163.

Which ad pulled best? : 50 case histories on how to write and design ads that work

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1993

Excerpt:

Advertising copy -- Evaluation.

Available: Copies:

164.

Colour for professional communicators

Jute, André, 1945-

Format:

Books

Publication Date

1993

Excerpt:

Color in advertising.

Available: Copies:

165.

15th annual gold, silver and bronze awards 1993

Broadcast Designer's Association.

Format:

Books

Publication Date

1993

Excerpt:

Television advertising -- Awards.

Available: Copies:

166.

The guide to franchising

Mendelsohn, M. (Martin), 1935-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015594795&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1992

Excerpt:

-- Continuing fees -- Advertising funds -- Financial institutions -- Ch. 8. Franchisor services to franchisees

Available: Copies:

167.

Translation East and West: a cross-cultural approach

Weller, G

Online Resource (restricted access): Advertising: a true challenge for cross-cultural translation p145-154 [415 Kb]

Format:

Electronic Resources

Publication Date

1992

Excerpt:

http://e-reserve.monash.ac.za/lin2160/04099218.pdf Online Resource (restricted access): Advertising

Available: Copies:

168.

Promotional strategy : managing the marketing communications process

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Advertising.

Available: Copies:

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