Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Research methods for business : a skill-building approach

Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

Statebuilding : consolidating peace after civil war