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109.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

110.

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self

Available: Copies:

111.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

Available: Copies:

112.

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Sensory marketing, consumer psychology and the future of branding within the airline industry

Available: Copies:

113.

Organizational crisis communication

Frandsen, Finn, 1956- author.

Format:

Books

Publication Date

2017

Excerpt:

overview -- Introduction -- Consumers as citizens/citizens as consumers? -- Case example 9.1 Citizens

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114.

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

Available: Copies:

115.

Marketing in South Africa : consumer landscape : concepts and cases

Simpson, John, 1943 September 17-

Format:

Books

Publication Date

2017

Excerpt:

Marketing in South Africa : consumer landscape : concepts and cases / Simpson, John, 1943 September

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116.

Microeconomics

Pindyck, Robert S., VerfasserIn.

Format:

Books

Publication Date

2017

Excerpt:

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

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117.

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

118.

Consumer behavior : buying, having, and being

Solomon, Michael R., author.

Format:

Books

Publication Date

2017

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

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119.

Development and social change : a global perspective

McMichael, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

consumers." -- Publisher's website.

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120.

Consumer protection law in South Africa

Van Eeden, Evert Philippus, author.

Format:

Books

Publication Date

2017

Excerpt:

Consumer protection law in South Africa / Van Eeden, Evert Philippus, author.

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