How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Unusual anchors of luxury : luxury brands entering emerging markets

Investigating the customer decision journey in emerging market

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Analysing how the EFF have built their brand in the last 4 years

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Analysis Orlando Pirates Football Club make use of social media in building their brand equity