130 Results Found
000000000000IIE
109.
by
Drew, Keith.
Format:
Books
Publication Date
2002
Excerpt:
Internet advertising.
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
112.
by
Rayport, Jeffrey F.
Format:
Books
Publication Date
2002 2001
Excerpt:
Internet advertising -- Case studies.
113.
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
Advertising today / Berger, Warren.
by
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format:
Books
Publication Date
2001
Excerpt:
The discourse of advertising / Cook, Guy (Guy W. D.)
by
Deitel, Harvey M., 1945-
Format:
Books
Publication Date
2001
Excerpt:
Internet programming -- Problems, exercises, etc.
116.
by
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format:
Books
Publication Date
2001
Excerpt:
Internet marketing / Hofacker, Charles F.
117.
by
Hofstetter, Fred T. (Fred Thomas), 1949-
Format:
Books
Publication Date
2001
Excerpt:
-- Advertising and Electronic Brochures -- Mass Market Applications -- Education -- Cognitive Versus Behavioral
by
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format:
Books
Publication Date
2001
Excerpt:
Advertising as Topic.
by
Cooke, Alison.
Format:
Books
Publication Date
2001
Excerpt:
A guide to finding quality information on the Internet : selection and evaluation strategies /
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
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