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121.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

122.

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

123.

Cover image for Marketing the school

Marketing the school

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

124.

Cover image for Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

125.

Cover image for Public relations in action

Public relations in action

Public relations in action

by

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

126.

Cover image for Creative advertising : theory and practice

Creative advertising : theory and practice

Creative advertising : theory and practice

by

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Publicité

Available: Copies:

127.

Cover image for The creative advertising of France : no. 2

The creative advertising of France : no. 2

The creative advertising of France : no. 2

by

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

128.

Cover image for Hospitality for sale : techniques of promoting business for hospitality establishments

Hospitality for sale : techniques of promoting business for hospitality establishments

Hospitality for sale : techniques of promoting business for hospitality establishments

by

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling

Available: Copies:

129.

Cover image for Blueprint for public relations,

Blueprint for public relations,

by

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

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Author

Belch, George E. (George Edward), 1951-

(5)

Belch, Michael A.

(5)

Baverstock, Alison.

(3)

Arens, William F.

(2)

Atkin, Charles K.

(2)

Brott, Armin A.

(2)

Hayes, Darrell C.

(2)

Heath, Robert L. (Robert Lawrence), 1941-

(2)

Hendrix, Jerry A.

(2)

Morgan, Adam, 1969-

(2)

Morrison, Alastair M.

(2)

Mulder, D. (Dalmé)

(2)

Rice, Ronald E.

(2)

(2)

(2)

Smith, Ronald D., 1948-

(2)

Van Heerden, Neels, 1957-

(2)

(2)

Aaker, David A.

(1)

Acuff, Dan S., 1942-

(1)

Aitchison, Jim.

(1)

Alberro, Alexander.

(1)

American Marketing Association.

(1)

(1)

Aronson, Merry.

(1)

Article 27 Arts and Culture Consultants.

(1)

Ballantyne, Tammy.

(1)

Bartram, Peter.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Bauer, Joel, 1960-

(1)

(1)

Berger, Warren.

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

(1)

Bouman, Martine (M.P.A.), 1954-

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

(1)

Byrne, Judith, 1945-

(1)

Byrne, Judith, 1945- How to talk to the media.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

(1)

Center, Allen H.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

Comaroff, Jean.

(1)

Comaroff, John L., 1945-

(1)

(1)

Cook, Gordon, 1948-

(1)

Coombs, W. Timothy.

(1)

Cooper, Meryl Weinsaft.

(1)

Cooper, Scott W.

(1)

Cutlip, Scott M.

(1)

(1)

(1)

De Grazia, Victoria.

(1)

Diamond, Ellen.

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Eakins, Patricia.

(1)

Fasick, Adele M.

(1)

Feehan, Christine.

(1)

Felton, George, 1947-

(1)

Frishman, Rick, 1954-

(1)

Gagnon, Nathalie.

(1)

(1)

Grandstaff, Dan.

(1)

Hahn, Fred E., 1925-

(1)

Hajer, Maarten A.

(1)

Hartley, Robert F., 1927-

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

Haynes, Jim, 1937-

(1)

Heimann, Jim, 1948-

(1)

Hiebing, Roman G.

(1)

(1)

Holt, Leslie Edmonds.

(1)

Johnson, Michael, 1964-

(1)

Kallianpur, Amy.

(1)

Kennedy, Dan S., 1954-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kratochwil, Friedrich V. author.

(1)

Kumar, Pallavi D.

(1)

(1)

Levine, Michael, 1954-

(1)

Levinson, Jay Conrad.

(1)

Lodish, Leonard M.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Machado, Ricardo.

(1)

Macklin, M. Carole.

(1)

Maitland, Iain.

(1)

(1)

Marich, Robert.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

McAlhone, Beryl (Design writer)

(1)

McCusker, Gerry, 1962-

(1)

McNair, Brian, 1959-

(1)

Messaris, Paul.

(1)

Miller, Travis, 1977-

(1)

Millward Brown (Firm)

(1)

Moffitt, Mary Anne, 1944-

(1)

Morgan, Howard Lee, 1945-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mueller, Barbara, 1958-

(1)

Murphy, John A., 1948-

(1)

Nel, François.

(1)

Nel, François. Writing for the media.

(1)

(1)

O'Dea, Catherine.

(1)

Odling-Smee, Anne.

(1)

Ouwersloot, Hans.

(1)

Parks, Janet B., 1942-

(1)

Piotrowski, Christine M., 1947-

(1)

(1)

Plackard, Dwight Hillis.

(1)

Posner, Harriet, author.

(1)

Quarterman, Jerome, 1944-

(1)

Reber, Bryan H.

(1)

Reiher, Robert H.

(1)

Reilly, Robert T.

(1)

Roesch, Ronald, 1947-

(1)

(1)

Ross, Marilyn Heimberg.

(1)

Ross, Tom, 1933-

(1)

Rowson, Pauline.

(1)

(1)

Salmon, Charles T. (Charles Thomas)

(1)

(1)

Schenck, Barbara Findlay.

(1)

(1)

Schick, C. Dennis.

(1)

Seitel, Fraser P.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Sevier, Robert A. (Robert Allen), 1955-

(1)

Shimp, Terence A.

(1)

Slutsky, Jeff, 1956-

(1)

Smith, Mari, 1966-

(1)

Smith, Ronald D., 1948- author.

(1)

(1)

Stanley, Richard E.

(1)

Stanyer, James.

(1)

(1)

Stopher, Peter R.

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

(1)

Tungate, Mark, 1967-

(1)

Van Graan, Mike.

(1)

Van Rooyen, Rob.

(1)

Vee, Jimmy, 1975-

(1)

Waymer, Damion.

(1)

Weinreich, Nedra Kline.

(1)

Wilcox, Dennis L.

(1)

Withers, Laurence K.

(1)

(1)

Format

(126)

Electronic Resources

(2)

(1)

Item Category 1

Material Type

Language

(127)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(37)

Public relations.

(19)

(16)

(14)

(13)

Communication in marketing.

(12)

(12)

Sales promotion.

(10)

(7)

(7)

(7)

(6)

Art publicitaire.

(4)

Commercial art.

(4)

Handbooks and manuals.

(4)

(4)

Public relations -- Authorship.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising campaigns.

(3)

Branding (Marketing)

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Relations publiques.

(3)

(2)

Advertising -- Fashion.

(2)

Advertising -- Psychological aspects.

(2)

Advertising and children.

(2)

Advertising media planning.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Brand name products.

(2)

Business communication.

(2)

Business writing.

(2)

Clothing trade.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication in politics.

(2)

Communication visuelle.

(2)

Corporate image.

(2)

Fashion merchandising.

(2)

Food service -- Marketing.

(2)

Grafische vormgeving.

(2)

(2)

Hospitality industry -- Marketing.

(2)

Internet marketing.

(2)

(2)

Marketing -- Management.

(2)

(2)

(2)

Product management.

(2)

Produits de marque.

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Publicité -- Aspect psychologique.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relationship marketing.

(2)

Tourism -- Marketing.

(2)

(2)

(2)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising photography -- Social aspects.

(1)

Advocacy advertising.

(1)

Africa, Southern.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Art and state -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Arts -- South Africa -- Handbooks, manuals, etc.

(1)

Arts graphiques.

(1)

(1)

Aspects psychologiques.

(1)

Aufsatzsammlung.

(1)

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Beeldcommunicatie.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Business planning.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

(1)

Career development.

(1)

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Children's libraries -- United States -- Administration.

(1)

Cinéma -- Aspect économique.

(1)

Civil society -- Africa.

(1)

College publicity.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial correspondence.

(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

Consumer behavior -- Europe -- History -- 20th century.

(1)

Consumers -- Europe -- Attitudes -- History -- 20th century.

(1)

Consumers -- Psychology.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- Europe -- History -- 20th century.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Cultural policy.

(1)

Culturele invloeden.

(1)

(1)

Cultuurspreiding.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Design services -- United States -- Marketing.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

Décoration intérieure -- Étude et enseignement.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entrepreneurship -- Handbooks, manuals, etc.

(1)

Entrepreneurship.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

(1)

Fernsehsendung.

(1)

(1)

Filmwirtschaft.

(1)

Forensic psychology.

(1)

Forensic sciences.

(1)

(1)

(1)

Gebrauchsgraphik.

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Grafisk formgivning -- 1990-

(1)

(1)

Graphic design (Typography)

(1)

(1)

Hospitality industry Marketing

(1)

Hotel management.

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial design.

(1)

Industrial publicity.

(1)

Información pública.

(1)

Information behavior.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

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