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Cover image for Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Maintaining Associations -- Managing Disasters -- The Name, Symbol, and Slogan -- The Volkswagen Story
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Friedman, John S.
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Hough, Peter, 1967-
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McCusker, Gerry, 1962-
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Phillips, Brenda.
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Shaw, Rajib.
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Emergency management.
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Leadership.
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Disasters -- Psychological aspects.
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