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133. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation
Available: Copies:
134. 
Cover image for The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Political Environment -- Legal and Regulatory Environment -- Social and Cultural Environment -- Other
Available: Copies:
135. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
Available: Copies:
136. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal
Available: Copies:
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