Social Changes. 3. The Distinction: E-commerce and E-business. 4. The Importance of Advanced Research. 5

, in the 'Internet community' and in academic research.

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

Don't just surf : effective research strategies for the net / Henninger, Maureen, 1940-

, including cultural studies and identity, mass media and the Internet, nationalism and McDonaldization, and

A practical guide to behavioral research : tools and techniques / Sommer, Barbara Baker, 1938-

research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity