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1. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
Available: Copies:
2. 
Cover image for Strategic selling : secrets of the complex sale
Strategic selling : secrets of the complex sale
Strategic selling : secrets of the complex sale
by 
Miller, Robert B. (Robert Bruce), 1931-
Format: 
Books
Publication Date 
1988
Excerpt: 
Sales promotion.
Available: Copies:
3. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public
Available: Copies:
4. 
Cover image for Promotional management
Promotional management
Promotional management
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
1986
Excerpt: 
Sales promotion.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Kotler, Philip.
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McDonald, Malcolm.
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