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145. 
Cover image for Television and new media audiences
Television and new media audiences
by 
Seiter, Ellen, 1957-
Format: 
Books
Publication Date 
1999 1998
Excerpt: 
Television viewers -- Research -- United States.
Available: Copies:
146. 
Cover image for Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10
Available: Copies:
147. 
Cover image for Governance in "cyberspace" : access and public interest in global communications
Governance in "cyberspace" : access and public interest in global communications
by 
Grewlich, Klaus W.
Format: 
Books
Publication Date 
1999
Excerpt: 
, in the 'Internet community' and in academic research.
Available: Copies:
148. 
Cover image for A dictionary of sociology
A dictionary of sociology
by 
Marshall, Gordon.
Oxford Reference Online http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t88
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/98003333-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0605/98003333-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
, including cultural studies and identity, mass media and the Internet, nationalism and McDonaldization, and
Available: Copies:
149. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
Available: Copies:
150. 
Cover image for A practical guide to behavioral research : tools and techniques
A practical guide to behavioral research : tools and techniques
by 
Sommer, Barbara Baker, 1938-
Format: 
Books
Publication Date 
1997
Excerpt: 
A practical guide to behavioral research : tools and techniques / Sommer, Barbara Baker, 1938-
Available: Copies:
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Fink, Arlene.
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